Do you think social media is just a fad that will cease to exist after everyone gets tired of using it and hearing about it? Think again.
I get asked a lot of times how I make money with what I do and how their company or brand benefits from having them use Social Media for their campaigns. Well, here is a better way for everyone to understand the significance of it . These are facts/ data/ trivia info backed by studies and surveys in the U.S and UK because if you ignore Social Media, you will surely be left behind!
Is social media a fad or the biggest shift since the industrial revolution?
Welcome to the revolution!
Over 50% of the world’s population is under 30 years
96% of Millennials have joined a social network
Facebook tops Google for weekly traffic in the US
Social Media has overtaken pornography as the #1 activity on the Web!
What's Inside
1 out of 8 couples married in the U.S. met via Social Media
Years to reach 50 million users
Radio = 38 years
TV = 13 years
Internet = 4 years
iPod = 3 years
Facebook added over 200 million users in less than a year!
iPod applications downloads hit 1 billion in 9 months
If Facebook was a country it would be the 3rd largest population orlandsize(?) Coz China,India, FB, US, Indonesia
U.S.Department of Education study revealed that online students out performed those receiving face-to-face instruction.
80& of companies use social media for recruitment… 95% of these using LinkedIn
The fastest growing segment on Facebook is 55-65 year-old females.
Ashton Kutcher and Britney Spears have more Twitter followers than the entire poulation of Sweden, Israel, Switzerland, Norway, Panama,
50% of the mobile internet traffic in the UK is for Facebook. Imagine what this means for bad customer experiences!
Generation Y and Z consider email passe
Some universities stop distributing email accounts, instead they are distributing eReaders, Ipads, Tablets!
What happens in Vegas stays on Facebook, Twitter, RenRen, KOhtakte, Flicker, YouTube!
YouTube is the 2nd largest search engine in the world!
Wiki is an Hawaiian term = Quick
Wikipedia has over 15 million articles
Studies shows it’s as accurate as Encyclopedia Britannica 78% of these articles are non-English
If you were paid $1 for every article postd on WIKIPEDIA you would earn $1,712.32 per hour!
There are over 200 million blogs!
Word of Mouth, World of Mouth
25% of search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products and brands!
Do you like what they are saying about your brand?
You better
People care more about how their social graph ranks products and services than how Google ranks them!
78% of consumers trust peer recommendation
only 14% trust advertisements
Only 18% of traditional TV campaigns generate a postive ROI
90% of people skip ads via TiVO/DVR
Kindle eBooks Outsold Paper Books on Christmas
24 of the 25 largest newspapers are experiencing record declines in circulation
60 million status updates happen on Facebook daily we no longer search for the news, the news finds us…
We will no longer search for products and services they will find us via social media
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
Successful companies in Social media act more like Dale Carnegie and less like Mad Men.
Listening first, selling second.
The ROI of Social Media is Your Business Will Still Exist in 5 years
Do you think Social Media is still a Fad?
Welcome to the World of Socialnomics!
Are you Ready?
Thank you @equalman productions for the video!