First Look: Mary Kay MelaCEP Plus+™ Ultimate Serum

A new generation of skin translucency and purity

Mary Kay Philippines, Inc. introduces a shining star of translucency through its new product, the MelaCEP Plus+ Ultimate Serum™. Designed for and tested on Asian skin, this gentle yet effective serum is perfect for all Filipinas who seek whitening and brightening benefits immediately and over time.

Formulated with Mary Kay’s proprietary, patent-pending MelaCEP Plus+™ Luminous Complex, the Ultimate Serum contains an innovative blend of ingredients to help skin regain and maintain clarity. It contains the following key ingredients:

* Edelweiss Extract – growing in the high altitude of the Swiss Alps, the Edelweiss plant has natural protective compounds that have been captured in the Ultimate Serum and are shown to to target melanin, helping diminish discoloration on the skin†

* Algae Extract – targets melanin and helps reduce the appearance of discoloration on the skin’s surface

* Vegetable Amino Acids – shown to significantly improve the brightness of skin*, improve overall evenness of skin tone* and reduce the visible contrast of dark spots on the skin* so they’re less noticeable

* Hexylresorcinol – targets glutathione and the accumulation of pigment on the surface of the skin

* Maritime pine and white birch extracts – targets melanin

The lightweight formula is suitable for sensitive skin, dermatologist-tested and clinically tested for skin irritancy and allergy.

What sets the new MelaCEP Plus+™ Ultimate Serum apart from other whitening products is that it goes beyond melanin and instead targets harmful impurities that can leave skin looking dull. It dramatically improves skin’s overall appearance, minimizing the visible size of dark spots* and diminishing the appearance of hyperpigmentation. Skin looks translucent, flawless and more even-toned. Immediately, one’s complexion will look brighter and more luminous.

Now, Filipinas across the nation can enjoy this new generation of luminosity and purity through the MelaCEP Plus+™ Ultimate Serum**!

†Based on in vitro testing of key ingredients *Results based on assessment of improvement by an independent skin measurement expert during a 12-week independent clinical study in which 49 women used the product morning and night. **Available through a Mary Kay Independent Beauty Consultant at a special introductory price of P1,880.