Beauty by SM had been operational since its soft launch last November 2009 and I was lucky to be one of those who got the first hand experience of the place that time and was impressed by this awesome new place for women to shop for beauty products.
Yesterday, January 22, 2010 was the official launch of Beauty By SM where a Beauty Trade Show throughout the day, and a culminating Fashion Show and Live Photo Shoot in the evening was held. It was like a fashion and beauty buffet all day. The event was dubbed “Beauty Expert Behind the Scenes.”
Guests of Honor to grace the event included Ms. Tessie Sy-Coson of SM Group of Companies, Mr. Martin So, CEO for Health and Beauty Asia – AS Watson, and Mr. Robert McDonald, Global CEO of Procter & Gamble. Joining them on stage for the ceremonial opening were Olay’s Angel Aquino and Daphne Osena-Paez.
After the opening ceremonies, hosts Tim Yap and Karen Pamintuan took guests through a Beauty Trade Show which showcased the key elements that make Beauty by SM a haven in Manila’s beauty industry.
Each stopover exhibited the very best Skincare, Hair Care, Fragrance, Health & Wellness, Personal Care, and Cosmetics brands in the market today. Completing the roster of local and international brands per category was Men’s Zone, offering the widest selection of personal care products that are exclusively designed to cater to the needs of men. During the tour of the Beauty Trade Show, Daphne Osena-Paez and Angel Aquino shared skincare secrets to looking young, insights into the latest cosmetics and make up looks were provided by James Cooper, while renowned hair experts Jude Hippolito and Rose Velasco shared their views on the best hair looks for 2010.
Bringing to life the idea of Behind the Scenes Beauty was event extraordinaire Robby Carmona and fashion photographer Niccolo Cosme, who ended the day’s activities with a Fashion Show and Live Fashion Shoot. Armed with cosmetic looks created by Makeup Forum and complimented by designs from SM Ladies Fashion and SM Accessories, guests and customers were treated to a unique experience of Fashion plus Beauty and an exclusive sneak peek into the secrets of achieving Behind the Scenes beauty.
I was wearing my favorite Ang Kiukok shirt dress by Freeway for the event and my favorite boots that I bought from Ebay UK.
I love the loot bag for the event especially the Jlo Glow perfume sampler and the Salvatore Ferragamo sampler, I also dig the hair highlighter and the eye shadow 3way combo by James Cooper, the Nivea Sun Refreshing Milk Protect with SPF30 for the face, hand and body lotion by Watson and a Body wash by Radox.