Sarah Jessica Parker ‘Love To Shop’ Campaign for the SM Store

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Sarah Jessica Parker ‘Love To Shop’ Campaign for the SM Store

Just toclarify things out, Sarah Jessica Parker was in the Philippines for The SM Store and their Love To Shop campaign and not for the SM Aura Premiere. The SM Department Store we all love to shop in any SM Malls nationwide got a makeover giving birth to the new concept of the SM Store in which SJP was chosen to endorse.

In line with this  Love To Shop Campaign, Sarah Jessica Parker had a photo shoot wearing items that can be found in the SM Store and this is what you will see in all SM Stores from now on.

SM AURA 3x8ft_HIRES (smaller)

 SARAH JESSICA PARKER ‘Love To Shop’ campaign for The SM Store!
This fabulous look was put together by Sarah’s stellar glam team!
Hair: Andy LeCompte
Make-up: Leslie Lopez
Styling: Tracy Cox
The campaign was shot by the fabulous international photographer Daniela Federici!


As the new face of the SM Store, SJP brings to Manila her love of shopping as expressed in her incredible fashion style.  She has been known to be experimental in her fashion choices – which range from elegant designer gowns to casual street fashion and even sportswear – mixing and matching and looking fabulous.

Her collaboration with SM Store in its Love to Shop campaign is a perfect fit, as her personal style celebrates the SM Store’s passion for fashion, as well as its wide assortment of merchandise. SJP is a fashion inspiration for Manila’s stylish set, as she is one of the very few Hollywood personalities that could pick anything in the store, expensive or affordable, and look awesome.  And most of all, many Filipinos can identify with her, as like them, she loves to shop.

I was one of the lucky few who was able to mingle and meet the Hollywood A-lister, fashion icon, Sarah Jessica Parker a.k.a. Carry Bradshaw from Sex and the City.

Here’s more photo of her and me at the ribbon cutting of the SM Store at SM Aura Premiere and also during the press conference:

SJP after the ribbon cutting, revealing behind her the new look of SM Store Beauty Section

SJP with the SM Execs

SJP posing for the members of the press. She’s wearing a black longsleeve sheer dress and diamond blings! Simple and classy!

SJP answering questions from the member of the Philippine media while I can’t help but get a selfie with her as a background! Haha!

SJP up close. Her eyes is so blue and they sparkle brighter than the diamonds she was wearing that day. She is the sweetest, sincerest, down-to-earth superstar I have ever met.

And then another selfie before she leaves the stage. Sigh. I love her! Although she said she is the opposite of the Carrie Bradshaw we know at Sex and the City, from what I saw she got the Carrie in her in the way she carries herself and the way she answers the question of the press. I love how she truly listens and not just hear what she wanted to. She definitely pays attention. She is very smart and lovely.

Thank you the SM Store for bringing an icon in the Philippines. Thank you for this opportunity I had to meet her in person. Thank you SJP for agreeing to come here in the Philippines.

Oh, a little trivia that did not come out in the press that much, Ms. Sarah Jessica Parker donated US$100,000.00 for the poor kids of Taguig City through SM Foundation. That’s a lot of money to put kids in school and feed those who are hungry. Take note of that Taguig City Government and talk to the SM Foundation peeps to coordinate and make good use of this fund.

Stay gorgeous everyone!

Thanks Azrael Coladilla of Azrael’s Merryland for taking my photos!

I am a storyteller. Enabler. Fashion, Beauty, Travel and Lifestyle Blogger. An advocate of autism awareness, women's and children's rights and the environment. A single parent of a person with autism. A former Journalist. I am not an expert I am experienced. I do what I love no regrets. If you need anything email me at : earthlingorgeous (@)

8 thoughts on “Sarah Jessica Parker ‘Love To Shop’ Campaign for the SM Store

  1. When I heard na pupunta si Sarah Jessica Parker, sabi ko sana empleyado pa din ako ng SM, since I want to see her. But then again, after seeing your photos na mas malapit kay SJP kumpara sa shots ng mga dati kong co-workers sabi ko buti blogger ako (yun lang hindi invited hahaha)

  2. ANG YAMAN TALAGA NI HENRY SY. period. hahaha:D imagine si Sarah Jessica Parker and nakuha nilang model for SM department store:) magkano kaya PF nya, at infairness, I love her generosity:) I hope Filipinos can learn a lot from her not just the fashion sense but also the heart to share their blessings:)

  3. Love to Shop is an apt title for SM’s newest campaign, and they’ve chosen the best person to endorse their brand, THE Sarah Jessica Parker.

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