Lee Stay Curious Campaign 2013 & Holiday 2013 Collection

Curiosity is a quality that is often associated with danger and mischief. But it is also a valuable skill that propels innovation, initiates breakthroughs and urges a person to keep on pushing and exploring, and in the process, discover new ideas, forge new paths.

The legendary and pioneering denim brand Lee® recognizes the power of curiosity, and to celebrate the 100th year anniversary of its iconic Union-Alls, and the exclusive preview of two of its newest innovative product lines for Holiday 2013 – Lee® Stretch Deluxe and Blue Label at the Lee® Concept store, in Glorietta 2, Lee® introduces five highly accomplished individuals, multihyphenates who best exemplify how curiosity leads to success – not just in one but in two or more fields. Like Leroy New, Lexie Gancayco, Kai Hang and Christina Badkiss.

You can learn more about them at this video you can watch here: https://www.dropbox.com/sh/t8nl91qauisrljf/tRcbHr3ntM

Meanwhile feast at the Lee® Stretch Deluxe meant to be worn for active women out there

and the Blue Label meant for men