When I grow up, I want to be like them. Seriously!
Or maybe I’m close to being one of them? Earth Rullan CEO Earthlingorgeous Empire (hahaha)
Great things start from small beginning anyway . Just like the story of Victorinox which began began in 1884, when Karl Elsener opened a cutlery workshop to deliver a solider knife to the Swiss Army. Little did he know that what he had invented would go on to become an iconic and legendary tool, the Original Swiss Army Knife.
Over the years, customers’ needs and technology continuously change and Victorinox had to evolve so as to respond and deliver products that are likewise revolutionary and essential for both its alpha male market and also that of the modem female warrior.
This year, Victorinox marked another milestone as it introduced its very first women’s line called Victoria, named after its founder’s mother. In an intimate gathering entitled “Queens of Their Trade” held last November 13 in the New World Hotel, Victorinox together with the Philippine Swiss Business Council launched this new collection.
In true Swiss fashion, the event started with the ringing of a bell, a custom held in Switzerland to mark the beginning of any important celebration. Soon, the program began with Mr. Washington Sycip, CEO of the Primer Group of Companies, welcoming the guests to the celebration.
This was followed by speeches from Swiss Ambassador, H.E. Ivo Sieber and Philippine Swiss Business Council Chair, Ms, Rosario Cajucom-Bradbury, The formal launch of Victoria was led by Madame Gracita Seiber, wife ofAmbassador Seiber, with a ceremonial checkmate move on a lighted chessboard; a move that symbolized the strength of the Queen.
Another highlight of the evening was the honoring of five Filipina CEO’s: Rosario Cajucom Bradbury (SGS), Marife Zamore (Convergys), Pat Cortez (DKSH) and Amb. Delia Albert (SGV). These Filipina Achievers were selected based on their significant contributions to their respective fields of disciplines, and like Victoria, embody strength, character, versatility and excellence.
When it comes to elegance, superior c rafts manship, and technological innovation, Victorinox remains to be the pride of Swiss heritage with its iconic products and innovative range of lifestyle essentials. With The launch of its first women’s line, Victorinox has now expanded its reach to the modem woman offering her a reliable companion for her versatile lifestyle.
Thoughtfully designed by a woman and for a woman, the Victoria Collection seamlessly will take every woman from one moment of her busy day to the next. It is a little piece of luxury, made Just for her, because she deserves it.
