Sporting apparel has never been this fashionable and through Nike Sportswear (NSW), disruption between the barrier of sports and fashion takes place.
To illustrate the versatility of the NSW Summer/Fall 2010 collections, renowned stylists from the fashion industry were invited to create their own renditions of different street styles with UAAP personalities as their models.
Among the stylists who graced the event and shared their expertise with the fashion press and bloggers were Ana Kalaw, Bea Constantino, Mariane Perez, Ram de Vera and Rachelle Que. Each was tasked to dress up a UAAP personality with a certain style inspired from street fashion using the pieces from the Nike Sportswear (NSW) Summer and Fall 2010 Collections. Participating in the style session are sportscasters Erin Torrejon of the DLSU Archers and Jessica Mendoza of the Ateneo Blue Eagles, former sportscaster and now host of Quick-E Aaron Atayde, DLSU Archers’ Power Forward Joshua Webb and FEU Tamaraws’ “Veteran Rookie” RR Garcia.
L-R: Aron, Jessica, Joshua, Erin and RR
They were transformed into a pop-meets-street culture icon as Erin takes the role of a club DJ, Jessica as a graffiti artist, Aaron as a skater boy, Joshua as a rocker and RR as a break boy.
L-R: Ana, Aron, Boom, Mae, Jessica, Rachel, Ram, RR, Joshua, Bea, Erin and Marianne
Nike today launched Nike Sportswear’s Summer Collection 2010 with a sneak peek into the Fall 2010 Collection.
Included in the collections are the brand’s latest products, the Grand Slam Polo, Lunarlite Rejuven8 and BW Gen II. The collections embody cutting edge sporting apparel without compromise on style, deriving inspiration from the classic Nike Sportswear pieces. Aside from showcasing its latest products, guests were also given a preview of the Fresh Air campaign coming out this June developed to introduce today’s generation of the much loved classic, the Nike Air technology.
Nike Sportswear Styling Session Photos:
For more information on Nike Sportswear, log on to www.nike.com.ph
